Stay Obsessed, Stay Delusional, Stay Hungry
Atelier ManganelIt’s 2:47 AM and your idea is still awake.
You told yourself you'd start tomorrow. But then tomorrow had laundry, rent, a vague headache. You kept pushing it—until the delay became its own ritual. Not starting became the plan. You scroll, you nod at other people doing what you wanted to do. You tell yourself: if I had more time, more money, more clarity. But that’s a lie dressed in a very convincing hoodie.
Here’s the truth: the right time doesn’t show up with balloons. It shows up as a quiet itch. That uncomfortable pull that says, "You know you're supposed to be doing this."
Starting something—anything real—is messy.
You won’t have the perfect setup or the perfect version of yourself. You’ll just have the idea and a tiny bit of nerve. But that’s enough. That’s always been enough.
Stay obsessed. Let it consume you in ways the algorithm never will. Think about it on the train, in the shower, while avoiding emails. Let it get weird.
Stay delusional. Talk about it like it’s already real. Be the kind of person who scares people at dinner with how serious you are about your “little idea.”
Stay hungry. Not just for applause, but for the next step, the next mistake, the next long night that makes you feel like you're building something instead of waiting for it.
Berlin didn’t become Berlin by being cautious. Neither will you.
So whatever it is—make the first version. Wear the wrong font. Send the email. Film the thing. Launch the placeholder site with one awkward product on it.
You’ll look back and be glad you were a little delusional.
And when you feel stuck again?
Put on the shirt. Then get back to work.
